Maintaining a healthy weight is one of the cornerstones of improving your overall well-being. However, many people struggle with weight loss leading to a booming global weight management industry currently valued at 427.5 billion USD in 2025.
According to experts, the rapid growth of this market is driven by rising obesity rates, more health-conscious consumers, media pressure, as well as advancements in weight management products and services.
The long term effects of weight loss addiction can be profound, impacting both physical and mental well-being. The severe restriction and obsession with thinness can lead to sustained consequences similar to those seen in addiction-related behaviors.
The weight loss industry can seem like a confusing maze of lifestyle brands, weight loss gurus, and fancy exercise equipment, all promising unrealistic results. However, hidden behind these obvious marketing ploys is a danger which seems to steadily be on the rise – weight loss addiction.
At PCP we are dedicated to educating readers on various forms of behavioral addictions including weight loss addiction, and how they can maintain a healthy weight without jeopardizing their long-term physical and mental well-being.
What Is a Weight Loss Addiction?
Weight loss addiction is a type of behavioural addiction similar to gambling, pornography, or social media addiction. Admittedly, some weight loss is good, especially for those who are overweight or obese. However, this can easily become dangerous when too much weight is lost or the weight is lost too rapidly or weight loss is achieved through potentially harmful means.
Weight loss addiction manifests in various ways including binge/purge behaviors, laxative abuse, exercise addiction, stimulant abuse, and diet pill abuse. These manifestations often display features of addictive behaviors, where individuals exhibit relentless self-starvation and a narrowing of their activities around weight loss and exercise, resembling the compulsive nature seen in substance abuse.
The practice can be associated with various health implications such as nutritional deficiencies, injury, bone density loss, heart issues, depression, anxiety, and an increased risk of developing eating disorders.
Risk Factors Associated With Weight Loss Addiction
The factors underlying weight loss addiction are numerous and often interrelated, adding another layer of complexity to its diagnosis and treatment.
For example, weight loss addiction is sometimes associated with some underlying mental health condition such as anxiety, depression, anorexia or bulimia. Some research also suggests that dysregulated signalling within the reward centres of the brain can contribute to this condition by reinforcing restrictive behaviours associated with weight loss.
Interestingly, the parallels between weight loss addiction and substance abuse highlight similar underlying mechanisms and risk factors. Both involve a relentless pursuit of a goal, whether it be thinness or substance, and can provide emotional rewards that reinforce the behaviour.
The rise of diet culture, fitness influencers and social media messaging that promotes an unhealthy body image through “fitspiration” and rapid weight loss challenges has also contributed to this phenomenon.
Signs of Weight Loss Addiction
Unfortunately, a weight loss addiction is not always as obvious as other forms of dependence such as substance use disorders because many of the behaviours may be masked as healthy lifestyle choices. Despite this, here are some telltale signs that someone may be struggling with the condition.
Here are common signs of weight‑loss addiction:
Obsessive calorie counting
Rigid all‑or‑nothing dieting
Excessive exercise
Preoccupation with the scale and body measurements
Anxiety or irritability when off plan
Skipping social events to avoid eating
Hiding or lying about food intake
Rapid weight loss despite health warnings
Neglect of other interests or relationships
Guilt or shame after cheating on a diet
Constant comparison to others’ bodies
Using weight loss as the primary source of self‑worth
Ignoring medical advice or side effects
Frequent diet starts and relapses
Emotional distress over minor weight fluctuations
Engaging in drug use to enhance weight loss
If several of these features apply to you or someone you know and they’re causing distress or health issues, consider seeking professional help from an addiction specialist.
Understanding the Rise of Ozempic
Novo Nordisk, the Danish pharmaceutical company, developed and markets semaglutide, the generic name for Ozempic, an anti-diabetic medication that has also been found to be useful as an anti-obesity medication for long-term weight management.
Even though most people call the medication Ozempic, the formulation marketed as a weight loss drug is actually known as Wegovy. Wegovy (semaglutide) was approved for chronic weight management by the Food and Drug Administration (FDA) in 2021 and the National Institute for Health and Care Excellence (NICE) in 2023.
Semaglutide is not a controlled substance but requires a prescription from an NHS specialist weight management service.
It is fair to say Ozempic took the world of weight loss by storm, fulfilling the role of a magic weight loss pill. Its rapid popularity on social media added to its fame, fueling its meteoric rise to becoming the third-best-selling drug in 2023.
Health Risks and Complications
While Ozempic has been shown to offer numerous health benefits, it is essential to acknowledge the potential health risks and complications associated with its use. One of the most significant risks is the development of pancreatitis, an inflammation of the pancreas that can be life-threatening. Additionally, there is some evidence suggesting that Ozempic may increase the risk of thyroid cancer, although this evidence remains limited and inconclusive.
Gastrointestinal side effects such as nausea, vomiting, and diarrhea are also common with Ozempic use. These symptoms can lead to dehydration and electrolyte imbalances, which can be particularly concerning for individuals with pre-existing health conditions. Furthermore, Ozempic may increase the risk of hypoglycemia (low blood sugar) when used in combination with other diabetes medications, making regular blood sugar monitoring crucial.
Another potential risk is the negative impact on kidney function, especially in individuals with pre-existing kidney disease. Ozempic can also cause allergic reactions, including anaphylaxis, a severe and life-threatening allergic response. Given these risks, it is vital for individuals taking Ozempic to be aware of these potential complications and to discuss them with their healthcare provider.
Regular monitoring and follow-up appointments with a healthcare provider can help mitigate these risks and ensure the safe and effective use of Ozempic. By staying informed and vigilant, patients can better manage their health while benefiting from the medication’s positive effects on blood sugar control and weight loss.
Is Ozempic Addictive?

As the use of semaglutide became more widespread, questions about its safety became commonplace, including its potential for misuse and dependence, drawing parallels to drug addiction.
Answering this question requires a basic understanding of how dependence works. There are two distinct but interrelated types of dependency: physical dependence and psychological dependence.
Physical dependence involves a state where the body has adapted to the presence of a substance, leading to withdrawal symptoms when the substance is discontinued. It usually develops over days and weeks of regular use.
Psychological dependence refers to the compelling urge to use a substance, often in order to achieve a desired mood or effect. This is more commonly referred to as cravings and can develop more quickly than physical dependence.
Ozempic does not cause physical dependence but it can lead to psychological dependence. This often manifests as using the medication beyond what is medically advisable or safe for weight loss.
Psychological dependence on semaglutide can manifest in ways which are strikingly similar to any other weight loss addiction:
Obsessive scheduling over the weekly injection dose, leading to anxiety or irritability over delayed or missed doses.
Escalating the dose beyond what was prescribed in hopes of speeding up the weight loss process.
Feeling that the same dose of the medication does not cause adequate appetite suppression or weight loss, sometimes causing you to chase the “initial high” by taking higher than prescribed doses.
Craving the appetite suppression safety net offered by the medication instead of focusing on maintaining a healthy diet or natural hunger cues.
Excessively monitoring your weight such as using the scale multiple times a day or obsessing over minor weight fluctuations.
Defining your self-worth and identity purely by your weight and perceived physical attractiveness.
Ignoring or downplaying potential harmful side-effects of the medication.
Another issue surrounding Ozempic dependence is the fact that some research suggests that a significant number of people regain previously lost weight within a year of discontinuing the medication. This often encourages users to continue the drug due to fear of weight gain.
The Protective Effect of Ozempic
Ozempic has been shown to have a protective effect on the cardiovascular system, significantly reducing the risk of heart attacks, strokes, and death from cardiovascular causes. This medication works by improving blood sugar control, reducing blood pressure, and decreasing inflammation in the body, all of which contribute to better heart health.
In addition to its cardiovascular benefits, Ozempic has been found to have a protective effect on the kidneys, reducing the risk of kidney disease and kidney failure. This is particularly beneficial for individuals with diabetes, who are at a higher risk of developing kidney-related complications.
Emerging research also suggests that Ozempic may have a protective effect on the brain, potentially reducing the risk of dementia and cognitive decline. While the exact mechanisms behind these protective effects are not fully understood, it is believed that Ozempic’s ability to improve insulin sensitivity, reduce inflammation, and promote weight loss all play a role.
The medication’s impact on the gut-brain axis, the bidirectional communication network between the gut microbiome and the central nervous system, may also contribute to its protective effects. Further studies are needed to fully understand these mechanisms and to determine the potential benefits of Ozempic for individuals with various health conditions.
As research continues to uncover the protective effects of Ozempic, it is essential to consider its potential benefits and risks when making treatment decisions. By weighing these factors, healthcare providers can better support their patients in achieving optimal health outcomes.
Eating Disorders and Ozempic
Ozempic has been linked to an increased risk of eating disorders, particularly in individuals with a history of disordered eating. The medication’s ability to suppress appetite and promote weight loss may be appealing to individuals with eating disorders, who may use it as a means of controlling their weight. However, this can exacerbate conditions such as anorexia nervosa and bulimia nervosa.
Individuals with eating disorders may experience a range of negative effects from Ozempic, including increased anxiety, depression, and obsessive behaviors. The medication can also lead to malnutrition and other health complications, further complicating the individual’s condition. It is essential for healthcare providers to carefully evaluate individuals with eating disorders before prescribing Ozempic and to monitor them closely while they are taking the medication.
Ozempic should not be used as a primary treatment for eating disorders. Instead, individuals with eating disorders should receive comprehensive treatment that addresses their underlying psychological and emotional issues. This may include regular follow-up appointments and counseling to ensure that the individual’s treatment plan is effective and that any potential risks are managed appropriately.
Further research is needed to fully understand the relationship between Ozempic and eating disorders and to develop effective treatment strategies for individuals with eating disorders who are taking Ozempic. Healthcare providers should be aware of the potential risks and benefits of Ozempic in individuals with eating disorders and should use caution when prescribing the medication.
By taking a comprehensive and cautious approach, healthcare providers can help individuals with eating disorders manage their condition while minimizing the risks associated with Ozempic.
How To Treat a Weight Loss Addiction
Initial Assessment
Unlike most other forms of behavioural addiction, a weight loss addiction involves both a comprehensive physical and psychological assessment. Research findings play a crucial role in guiding this initial assessment process, as they help identify the potential risks and benefits associated with various weight loss techniques.
Therefore, the initial evaluation might involve:
A physical assessment to identify signs of nutritional deficiencies, issues with electrolytes, or organ strain.
Psychiatric screening for co-existing eating disorders such as anorexia nervosa or bulimia nervosa, as well as other commonly observed mental health conditions such as anxiety, depression, body dysmorphia, or obsessive-compulsive traits.
Identifying possible triggers for harmful weight loss behaviour such as stress, past trauma, societal pressures, mental health issues, and low self-esteem.
Charting patterns and behaviours related to dieting, exercise, weight loss medications, as well as binging and purging.
Psychotherapy
Psychotherapeutic interventions form the cornerstone of the treatment for behavioral addiction such as a weight loss addiction. This includes various forms of evidence-based and widely supported techniques such as cognitive behavioural therapy (CBT), dialectical behaviour therapy (DBT), acceptance and commitment therapy, as well as family-based therapy.
Interestingly, the treatment approaches for weight loss addiction share similarities with those for substance use disorder, as both conditions often require comprehensive psychotherapy to address underlying psychological issues.
Sometimes medications can also be offered for co-existing mental conditions. This includes antidepressants and atypical antipsychotics like olanzapine.
Nutritional Rehabilitation
Achieving a healthy body weight through balanced nutrition is crucial, as sometimes weight loss addiction can lead to malnutrition which may require supervised re-feeding and balanced meal planning. This means working with a qualified dietitian to develop a healthy, non-restrictive, sustainable meal plan. It can also include gradual calorie intake increases to achieve a healthy weight as well as a correction of micro deficiencies and electrolyte imbalance.
Building Healthy Coping Skills
Weight loss addiction treatment also involves building healthy eating habits such as using hunger/fullness cues rather than restrictive calorie counting. Addressing the brain’s reward system is crucial in developing healthy coping skills for weight loss addiction, as it helps in understanding how certain behaviors may mimic addiction patterns. Stress management techniques are also an important part of recovery and may include deep breathing exercises, journaling, hobbies, and yoga. Encouraging body positivity also goes a long way in addressing the underlying causes of weight loss addiction. This can be done through therapy, martial arts, dancing, healthy amounts of exercise, as well as performing body-positive self-affirmations.
Aftercare
Aftercare involves activities, programs, and treatments done following rehabilitation aimed towards preventing relapse and encouraging long-term health and sobriety. This includes attending eating disorder support groups like Eating Disorders Anonymous, as well as regular appointments with dietitians, therapists, and a primary care provider to monitor your progress physically and mentally.
An important part of long-term relapse prevention is learning to identify high-risk situations such as unstable emotional states and transition periods which may trigger body perception issues such as holidays or vacations. Many therapy programs and support groups provide coping tools which help individuals struggling with weight loss addiction deal with such situations.
Ongoing trials are crucial in developing effective aftercare strategies for weight loss addiction, ensuring that treatments are continually improved based on the latest research findings.
Seek Help Today
Maintaining a balanced approach to weight management means recognizing when healthy habits cross the line into obsession. Whether driven by diet culture, social media trends, or the promise of a “magic” solution like Ozempic, weight‑loss addiction can have serious physical and emotional consequences for people struggling with these issues.
If you or someone you know is struggling with compulsive weight‑loss behaviours, don’t wait to seek support. Reach out to PCP today for access to the best addiction treatment services and specialists.
True wellness isn’t measured by the number on the scale, but by how you feel inside and out.
Author
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Dr Otulana is PCP’s longest-serving doctor. He is an experienced Physician with Specialist Interest in Substance Misuse Management and he has a wide range of experience in the assessment and management (including detoxification) of clients with various drug and substance addiction problems. Dr Otulana started practising as a doctor in 2000 and with over 10 years as an Addiction Physician. He is an Advanced Addiction Practitioner Member of Addiction Professionals and also holds the Certificate in Clinical Psychopharmacology (Part 1) of the British Association for Psychopharmacology. He is additionally a strong healthcare services professional with a Master of Business Administration (M.B.A.) degree from Cambridge University Judge Business School.
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